A considerable percentage of people in today’s world use their mobile phones in order to browse the internet. The convenience associated with it has contributed a lot towards the mobile friendly fact. Leading search engines such as Google have also figured it out. As a result, they have taken necessary measures in order to change their search engine algorithms in order to deliver a better user experience for the smartphone users.

What exactly is a mobile friendly website? As you already know, the mobile phones have a smaller display when compared to personal computers. Therefore, traditional websites need to change their elements in order to be displayed on the small screens of mobile devices. Otherwise, you will have to go through a lot of hassle when navigating through the content of a website. A mobile friendly website, which is also known as a responsive website has the potential to shrink down its elements and adapt according to the screen size. This is done without compromising any data elements that exist on your website. In fact, it would be a tiny version of your existing website.

The main objective of search engines such as Google is to deliver the best possible user experience to all people. As a result, they give priority towards mobile friendly websites when displaying the search results when a search is conducted through a mobile device. If your website is not a mobile friendly one, you will not be able to experience the benefits of this enhanced visibility. It is extremely important for the website owners who offer mobile friendly services to be equipped with a mobile friendly design. For example, only a small percentage of people who use Uber would go through their website through a personal computer. Almost all the users would access the website only through their mobile devices. Therefore, it is important for the website owners to have a better understanding about their customer requirements and create a mobile friendly website if required.

A responsive website is created with the help of flexibly sized elements. HTML, javascript and style sheets are being used to control them. If you visit a mobile friendly website through your smartphone, you will be able to see how to elements change and order accordingly in order to fit the screen size.

The mobile friendly responsive websites are not specific to devices or browsers. It has the ability to figure out the specific device and browser of the client and arrange the items accordingly. This fluidity can keep you away from the frustration of zooming in, zooming out or scroll the contents of the website to navigate. For example, you can see how the picture would shrink and how tables rearrange the columns and tables dynamically. On the other hand, some mobile friendly website users adaptive design instead of responsive design. The main difference is that adaptive websites are equipped with a pre-defined layout and the design is sent after detecting your device.

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